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10 excellent video-embedded landing pages

Using video on a landing page can increase conversion by up to 86%.

This statistic comes from a study by EyeView on various ecommerce sites.

In the study, two different variations of the same website were built, with 50% of the traffic being directed to a landing page with an embedded video, the other 50% directed to a page without.

The website that achieved the largest conversion rate (86%) was an online tutoring service. This is clearly the type of company that would naturally benefit from a landing page video, as most of its content is likely to be delivered via that medium anyway. It’s a free ‘sampler’, a way to show how professional and useful your service is before the visitor has signed up for a subscription.

Video is one of the best and most persuasive of all visual tools as it’s capable of delivering large amounts of information quickly and succinctly. Especially if it’s about a new service or product.

How video marketing powers SEO

While there is plenty of disagreement among marketers as to the best method to improve your search rankings, there is one specific strategy that is sure to benefit your business. What’s the secret sauce? Believe it or not, leveraging your online videos is often key to increasing search rankings.

We all know that the search engines use social signals as a factor in their overall ranking algorithm, and as the role of social signals becomes increasingly important, so will the role of online video in your overall search and social strategy. 

Six key tactics for a successful viral video

viral-videoIf you can think of a relevant way to utilise video as part of your
marketing then there’s every reason you should.

Research shows that
audiences are extremely comfortable with the medium (YouTube alone makes
up almost a quarter of Google search queries), it’s cheap to
distribute, needn’t be expensive to produce and ranks highly in the SEO
stakes.

If you run things properly, then video can drive a huge volume
of traffic to your site.

Here are a few key practices to get you started…