Vine

All the digital news stories you missed this week

This week’s tinder box of digital news has included Shakespeare, Slack, AI (as usual), Vine, a humongous acquisition and Donald Trump (as usual).

Why not read it while eating some seasonally-appropriate porridge with a topping of your choice?

10 examples of great travel marketing campaigns

Great marketing creative is always popular on the Econsultancy blog. Thus far, I’ve enjoyed rounding up some campaigns from big brands (e.g. Ikea and Lowe’s). Now, I want to pick some pearls from across a sector. This week, I’ve chosen travel – enjoy! 1. The Airbnb Guidebooks Let’s start with something new. Airbnb launched guidebooks […]

Eight best social campaigns & stories from January 2016

Clearly social media managers across the country were struggling to recoup their motivation after Christmas, because much of this post is people faceplanting bread or walking through puddles. 

But we do have some pretty impressive campaigns to show you from the likes of WaterAid and Land Rover, along with some of the most exciting social news stories we’ve seen in the last few weeks. 

NFL: the star quarterback of content marketing

It has been a while since I dissected the content marketing efforts of a major brand, and what better subject for my first one of the year than the almighty NFL. 

The 32 NFL teams generated $11.09bn in revenue between them in 2014. The English Premier League, by comparison, turned over just £3.26bn in the same period. 

I thought it would be interesting to delve into the content marketing strategy of this enormous money-making machine to see how the channel supports its success.

NFL video content: Should brands police Twitter?

Last week two Twitter accounts, Deadspin and SBNationGif, were taken down after the NFL reported them for sharing its footage.

The footage was, of course, in the form of Vine video, that most popular format for ‘real-time’ sports clips.

With many sports fans now accustomed to searching Twitter for ‘Vine Rooney goal’ or similar (insert joke here, UK soccer fans), these DMCA takedown notices are a big deal.

19 tasty examples of content marketing from the fast food industry

There’s a reason your slightly hungover stomach knows exactly what to do when it sees those golden arches: it’s called marketing.

Fast food might be partly responsible for an epidemic of people who can’t fit into plane seats, but we’re not here to debate the morality of peddling cheap and somewhat deadly food to a nation of easily influenced consumers. We’re here to talk about content.

11 of the best branded Vines from July 2015

It’s time for another roundup, and this time I’m going to cover some of the best branded Vines from the last month. 

Today we’re covering everything from the Wimbledon tournament to the 4th of July, along with Gary Lineker’s debut horror film performance (sort of). 

12 best social campaigns and stories from July 2015

July has been a big month for social, with Twitter’s sudden removal of its users’ wallpaper images and the recent news story about kids being able to delete their cringe-inducing social media posts.

Let’s take a look at some of the best social media campaigns and stories from the past month.