viral content

Grabbing attention online: Three questions to kickstart your strategy

Understanding how to get attention is perhaps the most underrated business skill in the 21st century.

Before the digital age, meaningful attention for a brand, business or public figure could only be gained through those that controlled distribution, like news outlets, television stations and radio platforms.

The social strategy behind Kim Kardashian’s #InternationalWomensDay nude tweets

Yep, that was a legitimate strategy and depending on your perspective on Mrs Kardashian-West, its performance may surprise you.

In case you were not aware Kim has spent 48 hours giving a masterclass in leveraging social media and getting a significant return on her investment. 

In a time where marketers are more than over “trendjacking”, Kim Kardashian seemingly “by accident” proved that it can still be done, if executed correctly.

Five questions raised by that viral Robert Dyas ad

We so very rarely see quirky or ‘marmite’ video creative where brands are perceived to be taking a risk.

That’s especially true in the holiday period, when most brands tend to sprinkle some glitter over their ad campaigns, or add some warm humour (daft at a push, e.g. Lidl).

This is partly why Robert Dyas’ new commercial has made such a big impact, with more than 400,000 YouTube views in its first weekend.

How LittleThings gained 46m monthly unique visitors in just over a year

We are constantly being told that the publishing industry is suffering, yet sites such as BuzzFeed continue to flourish by finding new ways to create content that people want to share

But BuzzFeed is focused on the younger, cat-gif-loving generation, as are many of its competitors.

Now, new publishers are beginning to find gaps in the market: shareable content but for a different audience.