viral marketing

The social strategy behind Kim Kardashian’s #InternationalWomensDay nude tweets

Yep, that was a legitimate strategy and depending on your perspective on Mrs Kardashian-West, its performance may surprise you.

In case you were not aware Kim has spent 48 hours giving a masterclass in leveraging social media and getting a significant return on her investment. 

In a time where marketers are more than over “trendjacking”, Kim Kardashian seemingly “by accident” proved that it can still be done, if executed correctly.

14 intriguing and mysterious examples of online movie marketing

While foraging around the internet I noticed a wonderful thing. The Blair Witch Project website is still live.

I assumed that much like all movie marketing websites that are more than two years old, it would have been shut down or repurposed as a DVD product page.

Then again, The Blair Witch Project website is far more important and era-defining than any other traditional movie homepage with simple links to trailers and cast & crew biographies. 

In 1999 I was beginning to use the internet for the first time and I was part of the gullible first-wave of audience members who truly believed that The Blair Witch Project was a genuine documentary. Thanks to its website fleshed out with fake news reports, interviews, a history of the Blair witch and stills from the evidence room.

An ad campaign doesn’t always go viral, but when it does…

It’s very rare that an ad campaign truly goes viral. But when it does it becomes part of our language, its slogan is repeated by people way beyond the commercials, and the bounce for the brand can be huge.

To give some inspiration for your next effort, here are a few noteworthy examples from the United States.

And for a different take on this topic, read Econsultancy’s other posts on why social video doesn’t have to go viral to make an impact, and a run through of the top 20 Super Bowl ads of all time.

Should your brand aspire to be a Rebecca Black?

If you haven’t heard of Rebecca Black over the past few weeks you’ve
probably been hiding under a rock. The 13 year old girl from California
has become an overnight pop sensation after her music video went viral
on YouTube, Facebook and Twitter. 

Once again the phenomenal power of
social media reigns supreme.