Virgin America

12 of my favourite ad campaigns from the last 12 months

A look at the most interesting, captivating and successful ad campaigns that straddled the latter half of 2014 and the front half of 2015.

Normally something like this is reserved for the traditional year-end lists, however the period between June 2014 and this month is the eligibility period of The Masters of Marketing awards, so I thought this was a good enough excuse to buck with tradition.

18 reasons to love Virgin’s BLAH Airlines content marketing campaign

Every once in a while a campaign comes along that just puts a massive smile on this churlish blog team’s face. 

Virgin America is having an excellent year in the digital world. In June it managed to turn the process of booking a flight into a joyous process with its brand new website (as thoroughly documented in Ben Davis’s 30 little things I love about the new Virgin America website).

It’s also excelling itself in the world of social video. I’m a huge fan of its branded Instavids.

This week sees the launch of a gigantic multichannel, world-building content campaign that is as hilarious as it is inventive. It’s also kind of boring and an expert lesson in what not to do on almost every digital channel in existence. 

Welcome to BLAH Airlines. Here’s why it’s so brilliant.

Create customer experiences that people remember

The nirvana for marketers is creating customer experiences that people remember and want to share, but what customers actually crave is human to human interaction and this can be a challenge in a digital landscape when often there is no human contact.

When was the last time you had a digital experience that you truly remembered?

I was at a conference recently where the corporate anthropologist Michael Henderson was giving a presentation.

It was a truly fascinating view into anthropology, which being honest I knew absolutely nothing about, he translated his studies of people and cultures over the years into today’s focus on customer experience.

His findings were fascinating and he summed up by saying the interactions we crave and remember are those human to human moments and it’s not about hi-tech but about hi-touch.