Smartphone owners are almost never without their device, which is why it’s a perfect place to store digital versions of brand loyalty cards.
Research has shown that almost a third of Australian loyalty scheme members (31%) want an app alongside a standard plastic card, while a further 37% of respondents also said that they would consider paying for a loyalty app, depending on the benefits.
With this in mind I set out to find a few Australian brands that were a cut above the competition when it came to designing mobile loyalty apps.
And guess what? I couldn’t find many good examples…
This may partly be due to the act that some potentially decent apps didn’t work due to the fact that I’m London-based (e.g. Coles), but I was also quite surprised by the low quality of some of the apps I downloaded (e.g. Drakes Supermarkets).