Virgin Media

Virgin Media: the paragon of brand storytelling?

The top 10 list of storytelling brands in the UK usually includes Apple, Cadbury, IKEA and Walkers.

But looking at the annual list from AESOP, it’s Virgin Media that jumps out at me as a storytelling brand that breaks the mould.

Here I round up some of its activity that falls into my nebulous understanding of storytelling.

Let me know if you agree. 

Fight Club! Sky vs Virgin Media: a user experience comparison

With BSkyB publishing its Q1 results today, and Sky’s recent rap on the knuckles after wrongly criticising Virgin Media over its traffic management policies, now seems an appropriate time to put their respective websites to the user experience test.

Similar to my previous post comparing luxury travel sites, here I’ll take a look at the respective media giants’ customer-facing websites in terms of ease of use, functionality, availability of service and how easy is it to find the TV and broadband package you’re looking for.