virtual fitting room

Fashion ecommerce: are virtual fitting rooms the silver bullet?

It’s common to see fashion retailers focus on the latest bright new shiny toys considered to be the latest digital craze or phenomenon, and in doing so miss out on delivering content and experiences that really matter to consumers.  

One area where the majority of fashion retailers fall short, according to Euromonitor, is content and consumer experiences for size and fitting.

Tesco launches Facebook-based virtual fitting room

Tesco has launched a Facebook-based virtual fitting room, which has been created to help customers find the perfect size and fit when they shop for the brand’s F&F clothes online.

Developed by Metail, the service claims to be the only one on the market to offer personalised styling and size recommendations – and will be available for three weeks as part of a trial.