The full introduction of Facebook Credits, and their availability (in
the US at least) as gift vouchers in offline retailers, opens up a
whole new world for brands on Facebook.
The early adopters are, as
expected, social gamers: Facebook and Zynga settled their differences
earlier this year to agree that players of Zynga games (such as Farmville)
can use Facebook Credits to buy virtual goods.
The implications are
enormous. Suddenly, Facebook offers a new revenue stream for brands, and
has itself a sustainable revenue model that doesn’t rely on the fickle