Storytelling in marketing terms isn’t just about producing an advert with a narrative, it’s about telling the story of the ‘brand’ across multiple channels and using various tools and methods.
Storytelling techniques can give credibility and personality to brands both large and small.
You can build more meaningful relationships with customers by either highlighting the people behind the brand, creating a distinct tone of voice across all channels or by using the history of the brand to broaden the richness and authenticity of your story.
Join us at our Festival of Marketing, a two-day celebration of the modern marketing industry held in November, where we have an entire stage devoted to Brand & Creative.
Here speakers will help you find the right story for your brand and teach you to how to grow your business while maintaining culture and brand authenticity.
In the meantime, let’s take a look at some other useful case studies.