One of the major trends explored in Econsultany’s new SEO Agencies Buyer’s Guide is that user search behaviour is changing.
In this industry, there’s no shortage of information around how and why marketers are using SEO, but to me, there seems to be a distinct lack of research which looks from the other side of the fence at how we use search as internet users.
Best practice is extremely important, but so is understanding how people are actually using search engines.
So I jumped at the chance to check out some recent research out by Performics and ROI Research, where they had surveyed people’s motivations and behaviour when using search engines. The data is US-based, but in my opinion reflect trends that are globally applicable.