visit Britain

10 examples of great travel marketing campaigns

Great marketing creative is always popular on the Econsultancy blog. Thus far, I’ve enjoyed rounding up some campaigns from big brands (e.g. Ikea and Lowe’s). Now, I want to pick some pearls from across a sector. This week, I’ve chosen travel – enjoy! 1. The Airbnb Guidebooks Let’s start with something new. Airbnb launched guidebooks […]

Four principles of great country branding

He’s been saving the world from assorted villains these past 50 years – and now James Bond is backing Britain. Currently being aired in 21 countries, VisitBritain’s new promotional campaign has put 007 on the case.

VisitBritain’s ‘GREAT Britain’ campaign also draws together major events, sporting achievements and commercial partners to promote the UK as a great country in which to live, study, invest and do business – as well as to visit.

In my book, the GREAT Britain campaign is a real winner. So what can it teach those of us in branding and brand management about the principles of country branding?