visualisation

So, you want to compete on analytics?

You’ve set yourself the ambitious goal of being a best-in-class analytics-driven business.   One in which data is used not just to gain insights into the past, but to predict the future and to drive confident decision-making at every level. 

You’re familiar with the success stories – businesses like Expedia, Dell, eBay, Amazon to name a few – that have achieved staggering business growth and forged ahead of their competition by instilling culture of analytics from the top down. 

Your hope is to achieve the same level of sophistication and maturity in your own organization and outclass the competition.

Three new ways to visualise your SEO performance

SEO practitioners don’t typically share their operational methods. Our sector is reliant on gaining competitive advantage through hoarding methods and techniques for just long enough to benefit from them, and then sharing them to gain some love and respect as a bonus.

This also extends to methods for displaying SEO data and visualising performance. For instance, search agencies never willingly allow their reports to be seen by their competitors.

Therefore, I want to break rank somewhat and present three interesting ways to display SEO data and information, methods that I’ve not seen others use out there and that are increasingly becoming standards within my own companies.