visualisations

marketing landscape online offline

The Offline / Online Marketing Landscape

If there’s one thing I’ve learned this year it is this: share a vaguely useful colourful chart on social media channels, and your ship will come in.

With that in mind, I have created yet another visualisation, this time dedicated to multichannel marketing

There are so many different ways of reaching customers these days, and I wanted to provide a really straightforward overview of some of the most important routes to market. 

So without further ado, here’s the chart. Click on the image to see a bigger version…

content marketing metrics

A Smörgåsbord of Content Marketing Metrics

What kind of content marketing metrics should you be measuring, to determine whether you have the right strategy in place? Which metrics are the best indicators of success?

Back in 2012 we published some research on attitudes to measuring content marketing. After surveying 1,300 marketers we found that unique visitors was the main metric used to determine whether content was successful, followed by views, and then time spent on site.

These are perfectly reasonable things to track, and they are meaningful to a point, but most businesses will only invest in things that affect profits and sales. With that in mind, views and visits might not be best thing to focus on.

So what are the best content marketing metrics to track? After all, there’s more to life than visitors and page impressions, right?