Three YouTube influencers give their views on brand partnerships

In our post about 2015 content marketing trends, BBC Worldwide’s Alex Ayling discussed how online influencers rose to prominence last year.  

Brands are increasingly realising the value in partnering with influencers to amplify their message or promote their products. 

I interviewed three influential YouTube vloggers to find out how they like to be approached by brands and what they look for in a brand partner. 

Why you need to create video for the web

Advertising revenue is down, newspapers are struggling and as the
economy takes a downturn production costs are up, at the same time
online readership and revenue continue to rise. So what’s the answer?
Go where the eyes are.

Whether you are writing, taking pictures,
shooting video or recording audio you can build communities with your
content. But only if you take it online.