VOD

How VoD is becoming the video consumption method of choice across the world

The Demographics and Technology Adoption section of our Internet Statistics Compendium saw some fascinating video-related data hit its pages in this month’s update.

As usual, we have collected the best bits from our own in-house research, as well as trends we’ve published in collaboration with other research houses and the most insightful freely available digital stats from around the web.

Fight Club! Netflix, LOVEFiLM and NOW TV: a tablet UX comparison

According to BFI’s 2013 statistical yearbook there has been a 50% rise in Video on Demand (VoD) viewing in the UK since 2012.

The two major players in this field, LOVEFiLM and Netflix, corner the market, however they have an up and coming challenger in NOW TV.

You will no doubt have experienced at least one of these company’s desktop websites, such is their strong online presence, but what about the commuter or person on the move who want’s to watch films on a tablet? What’s the experience like for them?

Similar to my previous Fight Club post comparing the UX of Sky TV and Virgin Media, only this time I’ll take a look at the three top VoD providers and compare their respective user experiences on mobile devices or tablets.

JUMP feature: Sharing metrics will move the industry forward

For our second JUMP interview, we reached out to MPG’s EVP/Managing Director Innovation, Mitch Oscar, who just had a hand in creating the first ad supported Video on Demand directory in conjunction with the American Association of Advertising Agencies, Mediaocean and Rentrak. 

We spoke to Oscar about innovation in the advanced TV space, what metrics are being used to measure Video on Demand (VOD), and how we, as an industry, have to share more so we can advance.

The five Cs of connected TV

Connected TV Smart PackWhen two very different industries like traditional broadcast television and digital collide, it’s difficult to ignore the implications on both sides.

While analysts predict that 60% of households will be watching internet TV by 2014 and many companies are trying to capitalise on shifting viewing habits, the connected TV market is still in a nascent stage.

To coincide with the recent release of Econsultancy’s Connected TV Smart Pack, we’ve identified five key elements of this emerging ecosystem that any marketer needs to be aware of.  

These are what we call the five Cs of connected TV…

Sky Player fails the usability test

In a comparison of the user experience offered by VOD Player websites, Sky Player came bottom, 33% behind the top rated site, the BBC iPlayer. 

The iPlayer, with a score of 88% was well ahead of the nearest rival, and seems to provide the benchmark for such services. Since customers need to pay to subscribe to the Sky Player, the low score should be of concern to Sky. 

Is Sky missing an opportunity with online Ashes coverage?

After seeing an advert for it during TV coverage of the cricket yesterday, I had a look at the Sky Player to see how easy it was to get the Ashes live on my PC.

Watching it online seems a good alternative to monopolising the TV for five days and boring the rest of my family, so I tried to sign up for it last night, but it wasn’t straightforward…