Six brand case studies that proved the value of customer experience

Delivering a brilliant customer experience is all about balancing genuine emotions with the right tools.

It’s not enough to use technology to deliver a personalised experience on a website, brand’s have to create and measure its emotional impact across every channel to help build relationships and stand out from the competition.

4G war to drive mobile customer experience trends

As a major battle begins for UK 4G customers, brands need to be prepared for a rapid increase in mobile customer experience expectations.

O2, the UK subsidiary of Spanish operator Telefonica, is due to launch its 4G service on August 29, finally providing a rival to EE’s market monopoly.

Meanwhile, Vodafone is expected to also launch its 4G service in August and Three is expected to follow suit shortly.

Six examples of effective PPC and SEO campaigns

Search is arguably the most important digital marketing channel (cue angry comments), as it can be used to both drive brand awareness and capture conversions.

In January Google reported Q4 revenues of $14.4bn, a 36% year-on-year increase, which gives an idea of just how valuable search is for brands.

Therefore I thought it would be useful to round up six examples of brands that have achieved success with effective search campaigns.

Furthermore, to give an insight into the state of search marketing in the UK, we are currently running our 2013 UK Search Engine Marketing Benchmark Survey, sponsored by NetBooster.

London Fashion Week AW12: a digital review

This past week, all eyes have been on London for Fashion Week AW12.

It’s been one of the most interesting seasons from a digital perspective. Not because all of a sudden fashion brands have ‘caught on’, but because integration with online has matured. It’s more valuable, comprehensive and better thought out.

As such, we’ve compiled some of the best digitally-enhanced offerings from fashion magazines, designers and the organiser itself.

Vodafone implements TagMan’s technology to create “unstoppable digital”

Vodafone UK has implemented real-time attribution and tag management technology from TagMan in what the mobile operator is calling its strategy for “unstoppable digital”.

It says this will transform the company’s understanding of the digital marketing campaigns it runs, radically altering its approach to that investment as it expands activity in this area.

Customer service goes social

Companies have rushed to embrace social media marketing, but there’s
more to social media than marketing.

Increasingly, whether companies
like it or not, consumers expect companies to respond to customer
service inquiries submitted via social channels like Twitter and

Unfortunately, it currently appears that companies are generally more
adept at social marketing than they are at social customer service.