Vogue

16 of the best branded Instagram videos of May 2014

Here are some of the finest branded Instagram videos from May 2014. 

Taking in everything from Mini’s massive charm, even more massive nuclear lizard battles and Google’s blasé attitude to its own product.

It’s a cavalcade of tiny thrills and spills.

Like watching Prince on a trampoline.

London Fashion Week AW12: a digital review

This past week, all eyes have been on London for Fashion Week AW12.

It’s been one of the most interesting seasons from a digital perspective. Not because all of a sudden fashion brands have ‘caught on’, but because integration with online has matured. It’s more valuable, comprehensive and better thought out.

As such, we’ve compiled some of the best digitally-enhanced offerings from fashion magazines, designers and the organiser itself.

Brands buy ‘influence’, but do they really get it?

Forget ‘audience’, ‘unique visitors’ and ‘page views.’ Thanks to social media, more and more brands are looking to base media buys on new metrics like ‘influence.’

Take, for instance, the brands that are turning to the Influencer Network put together by Condé Nast’s Vogue.

AdWeek describes the Influencer Network as “a panel of some 1,000 women deemed to have sway over other women, based on how active they are on social networks like Facebook and Polyvore, a fashion site where people create collages of outfits and share them with other members.”