18 companies with brilliant digital strategies
Amongst the Econsultancy blog team, we certainly have our favourite companies as far as digital ambition and execution are concerned.
Three behavioral marketing case studies from Asia-Pacific
Behavioral marketing strategies are become more common in APAC, but there is still a lot of uncertainty about what it actually involves and how it works.
Social media and crisis management: a Volkswagen case study
The emissions scandal engulfing Volkswagen raises many important questions.
While I can’t claim “how does Volkswagen deal with this on social media?” is the most pressing of them, I thought it would be worthwhile having a look at the company’s reaction on Twitter and Facebook to see if there’s a protocol for crisis management on social media.
10 of my favourite homepage designs
A simple headline, premise and article; here are my favourite homepages of the moment.
Of course, there are more than ten websites on the internet, so feel free to disagree with me.
And for further selections of excellent web design, read our posts on beautifully persuasive ecommerce sites and 20 homepages with video background images.
Seven of our favourite social campaigns from August 2014
It’s approaching the end of August so it’s time to round up some of the more interesting social campaigns we’ve seen this month.
This time it includes Doctor Who, Nordstrom, Volkswagen, Comparethemarket, Dr Pepper and Acura.
For more of the same check out our campaign round ups from June and July.
Enjoy!
Eight companies with great content marketing strategies
Here I’ve rounded up some brands that are successful with content marketing.
I hope you won’t have seen all of my examples. Some of them have heritage in content, and some don’t.
For more case studies, subscribers can check out the Econsultancy archive.
The 10 most shared ads of Super Bowl 2014 are…
Scroll down to see the entire list, but first, here are the major stats.
According to Unruly’s Viral Video Chart, Budweiser’s ‘Puppy Love’ was the most shared ad of Super Bowl XLVIII with close to 1.4m shares so far. This makes it the sixth most shared Super Bowl ad of all time… so far.
The Anheuser–Busch InBev brand also took the second spot and has finally eclipsed Volkswagen as the most shared brand of all time. Although Volkswagen’s Star Wars themed ‘The Force’ still sits at number one in the top 20 most shared Super Bowl ads of all time chart.
This is the second year running that Budweiser has topped the table. Last year’s ‘Brotherhood’ advert is currently the third most shared Super Bowl ad of all time, with 2.8m shares. 1.5m of which it achieved by Super Bowl Monday.
Top 20 Super Bowl ads of all time
In honour of Super Bowl XLVIII, the Wildcats at Unruly have shared with us their latest research on Super Bowl ads and have also revealed the top 20 Super Bowl ads of all time.
Last year’s collection of Super Bowl ads attracted twice as many shares as the previous year, in fact the number of video shares has grown 30x in the last three years. The trend is set to continue in 2014 with brand new ads from Budweiser, a British villains themed Jaguar ad and a Scarlett Johansson starring SodaStream set to be unveiled.
Here are some of the highlights from Unruly’s research, followed by the top 20 Super Bowl ads of all time.
Eight digital campaigns from the world’s best and worst selling car brands
With in-car radios quickly being replaced by Spotify, car manuals being PDF’d onto iPads and QR codes in magazines taking you straight to the mobile site for the manufacturer, it’s apparent that the digital transformation of the auto industry is taking place right now.
Ford, Chevrolet, Volkswagen, and Toyota are all selling amazingly globally, but one of them isn’t performing as well in its digital marketing efforts.
In contrast, Smart, Suzuki, Fiat, and Daihatsu are floundering in terms of sales, but one is doing far better online than in the stores.
Eight brands that crowdsourced marketing and product ideas
Nissan has just announced a new marketing campaign that uses its social channels to allow fans to help customise and name a one-off version of the Juke Nismo.
The campaign, which is fronted by ex-F1 driver Johnny Herbert, asks fans to contribute ideas for the kind of technology that should be incorporated into the car using the hashtag #Jukeride.
The idea is to use digital technology to help Nissan’s professional driver’s improve their skills, while also allowing the brand’s social community to get involved with the development process.
A key part of the campaign involves a companion remote control helicopter that takes off from the roof of the car and tracks the driver’s performance while also providing unique footage of motorsports events.