The HuffPo’s lesson: know why you’re doing what you’re doing

After being bought by AOL for $315m, it’s safe to call The Huffington Post one of the most successful new media ventures to date.

The HuffPo’s rapid rise and nine-figure acquisition is all the more
incredible because of the fact that much of the HuffPo’s content is
created by unpaid contributors.

Lured by the promise of being able to
write for a massive audience, experienced and often-recognizable
individuals helped Arianna Huffington build the HuffPo into what it is