volvo

Nine of the best examples of content marketing from 2013

While there has been a slight backlash around content marketing, I think mainly due to the hype, brands in general have upped their game this year, and there are some great examples around. 

i’ve asked agency and client side marketers, as well as the Econsultancy editorial team for their favourite examples of content campaigns and strategy from the past 12 months.

Top 20 most shared video ads of 2013

It’s late November, so we’re comfortably past the point where people are no longer agitated that ‘best of the year’ lists are starting to appear already.

In fact I’ve already got my ‘Best Korean Pop Albums’ and ‘Favourite Men’s Health Straplines (abs category)’ lists all lined up and ready to go. In a listicle heavy year, this Winter will be the ultimate in year-end countdown meltdown, or Listageddon as I’m pushing for the late November period to be renamed.

Hot off the presses today (I’m sure there’s a more up-to-date cliche then that) and towering above the rest is Unruly with its Top 20 most shared ads of 2013.

This one’s good because it’s based on fact, not the opinion of some feckless pundit.

Will media agencies sound the death knoll for pure play PRs?

It has been interesting to watch the varied reactions following
Volvo’s decision to appoint Mindshare to manage their SEO, digital PR
and social media (PR Week May 8). SEO drives the effectiveness of
digital PR and vice versa – irrespective of whether this is championed
by PR agencies or traditional media agencies.