voucher codes

Voucher codes: the rule rather than the exception

That guy you stand behind at the supermarket checkout, while he clumsily thumbs through endless loose vouchers and causes a tailback four trolleys long at 11:30pm… that’s me.

That party of four, sat at the table of a popular pizza chain restaurant scrolling up and down their smartphones trying to find an online voucher for 50% off while the waiter patiently awaits our order… that’s my party of four.

Voucher code sharing ruffles affiliate feathers

UGC within the voucher code space has been a contentious issue for quite some time prompting many a discussion at the IAB Affiliate Marketing Council and earning itself a reference in the Voucher Code of Conduct. 

However, the affiliate industry to date has struggled to find any real consensus on how this area should be managed and regulated, and as a result one of the key players in the market has embarked on its own version of UGC within voucher codes with a ‘social codes’ platform.

10 checkout process pitfalls to avoid

For online retailers, closing a sale can be a tricky process. From attracting a would-be customer to your site to fulfilling an order in an efficient manner, there are a lot of potential points of failure.

One of the biggest such points is the checkout process, which gives customers plenty of opportunities to rethink their purchases.

Unfortunately for retailers, getting the checkout process right can be challenging, and there are numerous mistakes that can produce a less-than-optimal result.

How can retailers appeal to mobile users in store?

The use of mobile phones for offline shopping has increased dramatically over the past few years, and even if consumers aren’t actually making a purchase with their mobiles, they are often using them to research products and prices while shopping.

According to a recent Toluna / Econsultancy survey of UK consumers, 13% of respondents had made a purchase on their mobiles, and 19% had used them to compare prices and look at product reviews while out shopping.


So what can retailers do to adapt to this challenge?