VR

How WAH Nails is using VR to enhance the salon experience

Trying to decide what colour to paint your nails is up there with all the other crucial, life-and-death decisions we face in life. Like choosing a pizza topping or a new Netflix series.

Trust me, this dilemma can actually be a pretty big problem for beauty salons. After all, the slower a customer makes a decision, the less time there is left in a day to squeeze in extra appointments.

What do Facebook’s new VR and AR platforms mean for marketers?

At Facebook’s F8 2017 event, the unveiling of augmented reality (AR) and virtual reality (VR) technology caused quite a stir.

Whilst the AR features showcased are mostly still in private beta, the VR stuff is out there now, though admittedly available to a more limited audience of Oculus Rift owners.

In this article, I’m going to look at some of the key functionality and what it could mean for marketers.

Brand VR: Five of the best non-gimmicky experiences so far

Virtual reality ranks alongside artificial intelligence as one of the most over-used marketing phrases in 2016.

So far brand experiences have varied in quality, but a few companies have successfully used VR to good effect, rather than as a gimmick.

Here are five brands who have made a good fist of VR in its current form.

Virtual reality: Three more brands dipping their toes in

Virtual reality is either the emperor’s new clothes or the most exciting area of media today.

Whatever your own belief, brands are getting to grips with VR, making use of emerging agency expertise in this area.

Here are three of the latest brands using VR (mostly for branded content thus far), from automotive, food and drink, and retail.