Preparing for the W3C’s customer experience data standard

The W3C is the global body setting standards for the web.  In the past its helped to codify vital online standards such as HTML and CSS but its yet to tackle the issue of the many different types of marketing data that websites now produce and manage.  

This is now set to change with the introduction later this year of a new digital data standard that has the potential to revolutionise the way that every website handles marketing data.

It promises to massively simplify the process of rolling out new marketing, analytics and personalisation technologies, but what do site owners need to do to be ready for this revolution?

Not so fast: IE10 may not have Do Not Track on by default

Last week, Microsoft announced that its newest browser, IE10, set to launch when the Redmond software giant releases Windows 8 later this year, would ship with its ‘Do Not Track’ feature turned on by default.

The announcement attracted a lot of attention, and for good reason.

Given IE’s marketshare, adoption of Windows 8 and Microsoft’s new browser could create a troublesome scenario for advertisers, advertising networks and publishers as large numbers of users would be opted in to Do Not Track without any action required.

We must get rid of ‘digital handcuffs’ for the internet, says Neelie Kroes

Taken from Vectorportal's Flickr stream

The world needs to move towards a more open internet and remove the “digital handcuffs” that stifle innovation and democracy, according to EC vice president for the Digital Agenda Neelie Kroes.

During a speech at W3C in Lyon Kroes said that the EU required new legislation to protect a free and open internet while also ensuring that copyright holders were properly recognised and rewarded.

But she also criticised the complicated licensing systems for copyrighted material in Europe, stating that copyright societies were lying when they claimed to be working to protect artists.

Front-end developers get a guide to the HTML5 spec

HTML5 is coming. For some, it won’t come soon enough; for others, there’s still skepticism about HTML5’s importance.

For front-end developers and designers who are tasked with building websites, HTML5 will eventually almost certainly have a significant impact on the process of turning ideas and designs into functional web pages.