This week, Google killed its ‘first click free policy’, which required that publishers employing a paywall offer Google Search and Google News users three free articles per day. Those that didn’t saw their search rankings demoted.
For years, publishers complained that first click free policy made it difficult for them to maximize their subscription revenue. Yet many chose to follow it rather than give up Google referral traffic.
In an effort to increase paid subscriptions, the Wall Street Journal (WSJ) last year began experimenting with changes to the mechanics of its paywall.
As part of its experimentation, the WSJ began limiting access to its content through Google’s First Click Free program.
How do The Sun, The Times, The Guardian, The New York Times and The Wall Street Journal manage subscriptions through their mobile news apps?
I’ve taken a tour through each, despite their slightly different paywall or subscription models. See which you think is finessed and which could do better.
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This week, Liz Heron revealed WSJ’s five steps to social media success in an interview with Abigail Edge on Journalism.co.uk.
In just two years since emerging media editor Liz Heron joined, WSJ saw an increase of 235% followers on Twitter and 375% followers on Facebook.
It all seemed like pretty sound advice and I thought it was worth sharing here.
Rather than just repeat her advice verbatim though, I’m going to use some of her quotes as jumping of points to show actual examples of the WSJ social media strategy.
The venerable financial news institution achieved over 4m Twitter followers last weekend and its Facebook page is edging closer to achieving 2m Likes.
For what could be considered a niche publication, this is an incredible achievement. How about the competition though? These numbers may not mean much without comparison…
In the UK there’s the Financial Times, which has 1.75m Twitter followers and 1.2m Likes for its Facebook page.
Back in New York there’s Bloomberg News offering a similar finance based news service. It has 1.3m Twitter followers and just 444,000 Likes on Facebook.
Clearly The Wall Street Journal is doing something right.
‘The Information’ makes a case for smaller publishers adopting a paywall.
This is just a brief companion to an article I wrote yesterday entitled do publishers’ paywalls kill sociability?, in which I asked a few questions around the subject of online publications asking readers to pay for content which they have traditionally enjoyed for free.
As this focussed mainly on larger newspapers, at the end of the post I suggested that I would follow up the article with a focus on smaller, start-up publishers and whether a paywall might be suitable for them or not.
This recent example was brought to my attention and I feel it makes for an interesting case-study.
The past decade has been tough for newspapers, but many newspaper execs are arguably more upbeat about the future than one might expect.
There may be a need for that optimism, but it might also be completely unfounded if new figures about newspaper revenue in 2011 are any indication.
Journalism or not? Ethical or unethical? WikiLeaks, the infamous internet-based organization that releases sensitive and often-classified material that is leaked to it, is perhaps one of the most controversial organizations in the world today.
But despite the controversy surrounding WikiLeaks, it appears that at least one major newspaper is envious enough of what it’s doing to start its own online service designed to allow ‘whistleblowers‘ to share their wares.