Walmart Marketplace

Major retailers ditch the Amazon Marketplace

Amazon is online retail’s 800 pound gorilla, but even so, it has tried to play nicely with others. One of the ways it has done that is with the Amazon Marketplace, which allows third parties to sell through its site. 

The Marketplace accounted for over 30% of Amazon.com’s unit sales in Q4 2010, and has helped fuel at least some of Amazon.com’s continued impressive growth.