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Campbell’s is launching a new product online exclusively for the first time ever

Campbell Soup Company, colloquially referred to as Campbell’s, has achieved a notable first in its nearly 150 year history: it launched a new product exclusively through online retail channels.

V8+Hydrate, which won’t be available in-store until November, aims to quench consumer thirst with a low-calorie, vegan-friendly, non-GMO and gluten-free hydration beverage. It incorporates the storied V8 brand name, which has been a staple in Campbell’s lineup since 1948, and given this, it would appear that Campbell’s first-ever ecommerce-first product launch is associated with a product it has high hopes for.

Amazon turns to print to capitalize on the demise of Toys R Us

The demise of Toys R Us has created a multi-billion dollar opportunity for retailers, and many are already jockeying for position in the toy retail market.

Not surprisingly, one of the retailers looking to pounce is Amazon. But Amazon apparently isn’t assuming that its dominant position in online retail will automatically translate to toy sales when the holidays come around and there are no more Toys R Us kids.

Target is the latest retailer to launch a mobile wallet: Will it work?

2017 has been a record-breaking year for retail, and not in a good way.

Under pressure from a number of factors, including the growth of ecommerce, brick and mortar retailers have closed thousands of stores this year and some, including big names like Toys R Us, Sears Canada and Payless, have filed for bankruptcy.

The week’s news in digital (in five minutes)

You may all be thinking about going on your hollibobs, but there’s never a dull week in digital.

This week’s news is a rattlebag of Facebook updates, ecommerce buyouts, ad spend revelations, and….cats.

US sales tax isn’t a deterrent to online sales: Report

Years ago, many online retailers, including Amazon, found themselves battling states that sought to force them to collect sales tax even if they didn’t have a physical presence in those states.

The logic behind retailers’ aversion to collecting sales tax wasn’t hard to understand: if given a choice between two retailers, one charging sales tax and one not, many consumers would probably choose the former.