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Q&A: Cisco’s Zoe Sands talks about mobile marketing

A lot of coverage has been given to mobile phones recently, especially with Google’s Nexus One looming, the ongoing battle of platforms and the continuing onslaught of the iPhone. 

I’ve already opined that although 2010 “won’t exactly be the year of mobile, but it will be a big year for mobile”, so with this in mind, marketers need to be thinking about what kind of options are open to them in this rapidly developing area. 

But understanding and navigating mobile marketing can be a bit of a minefield. I caught up with Zoe Sands from Cisco to discuss the various issues within this often complex area.

New century is seeing more digital developers put lipstick on a pig

Now, I adore pigs, saw “Babe” 11 times, don’t eat ‘em, and pet them at the kiddie zoos.  Yet I would never encourage lipstick for an oinker.  So why do developers of digital products that won’t sell, chirp: “Let’s spin the click potential, sell advertising on it, and give it away?”