Reddit, the self-styled “front page of the internet”, is moving to position itself as a new digital distribution point for publishers.
Historically, the 13-year-old internet community has been a fairly hostile environment for publishers, due to staunch rules against self-promotion and commercialisation.
If you’ve ever seen a presentation by a Facebook exec, you’ll know that they hold up The Guardian as the poster child for building an audience using a timeline app.
After launching its social reader last September The Guardian reported 4m installs in just two months, and in March it predicted that social traffic would soon become more important than search.
Then last month Facebook director of platform partnerships Christian Hernandez said that the app has 5.7m active monthly users and had been essential for allowing the newspaper to “close the viral loop”.
A couple of months ago, Tanya Cordrey, the director of digital development for the Guardian, made a statement that raised some eyebrows. “It’s only a matter of time until social overtakes search for the Guardian,” she told attendees at the Guardian Changing Media Submit.
The impetus for that comment was the Guardian’s Facebook app, which enables Facebook users to share the articles they read on guardian.co.uk with their Facebook friends.
Yesterday, we attended the Amazon Web Services Summit in New York where Dr Werner Vogels, CTO, Amazon, gave the keynote speech highlighting how cloud services will transform how we do business.
Though some critics think cloud services may have unforeseen challenges, Vogals somewhat salesy keynote also had representatives of companies using Amazon cloud services come to the stage to say why the cloud is enabling their businesses to do things they could never do before.
As these (and most) businesses are discovering, a data revolution is taking place. The amount of information we need to process, map and store is growing at exponential rates. So in comes cloud services.
Last week, the Washington Post’s Managing Editor Raju Narisetti sent out
a memo to all of the paper’s employees entitled “responding to readers
via social media” in which he effectively bans reporters, editors and
assorted hangers-on from engaging directly with the Post’s considerable
Twitter following.
The memo came after a controversial article implying a
link between homosexuality and mental illness was published in the Post
and rightly lambasted by the Gay & Lesbian Alliance Against
Defamation (GLAAD). In the ensuing kerfuffle, a Post editor responded to
critics via the company Twitter account, claiming that the paper was
“trying to represent both sides of the story”.
Whether or not there
actually are two sides to this story is not for me to comment on here,
but the reaction by Narisetti highlights the continuing misunderstanding
and misapplication of social media policy by many large companies.
The carnage in the print world continues. The latest big-name publication to go up for sale: 77 year-old Newsweek.
The magazine, which covers U.S. and global news on a weekly basis, has,
like many print publications, seen its subscriber base erode over the
years. That has made it hard to run as a sustainable business. Newsweek
lost nearly $30m last year, and just over $16m in 2008.