Waterstones

Nine of the best social campaigns from October 2014

It’s nearly November so it’s time to go on a whistle stop tour of the best social campaigns we’ve seen in the past month.

Before you ask, there is zero proof of ROI in this post. That’s not what we’re here for.

I’m merely trying to highlight cool and interesting social campaigns that have emerged in the month of October.

Read on to find out what we’ve seen, or for more on this topic check out my similar posts from August and September

A lesson in agile marketing from Airbnb and Waterstones

Everyone loves a heartwarming tale of brands spinning potentially negative news into a huge PR win.

We saw it earlier this year when TrekAmerica jumped on the hashtag #GiveGregAHoliday and scored a huge amount of press coverage for zero investment.

And now this week Waterstones and Airbnb have given us all a lesson in agile marketing after seeing an opportunity for PR gold when a Texan man got locked inside one of the former’s London bookshops.

Read on to find out what happened, or for more on this topic read our post on 23 nimble examples of agile marketing from ecommerce brands.

And to hear more from Airbnb come along to Econsultancy’s Festival of Marketing in November. It’s a two-day celebration of the modern marketing industry, featuring speakers from brands including Airbnb, LEGO, Tesco, Barclays, FT.com and more.

The high street needs to innovate or die

It’s been a sad, but inevitable, week for British retail

This week, two former staples of the UK High Street hit their bottom, calling in administrators: HMV; and Blockbuster.

Added to Comet’s demise at the end of last year, the British consumer has seen a lot of household names fail recently.

Waterstone’s: iPhone app review

Bookseller Waterstone’s launched a mobile commerce iPhone app last month, which allows users to browse and buy, as well as finding their nearest store. 

I’ve been seeing how well the app performs…

IMG_1027