We Are Social

Seven tips to help create awesome Vines

Video sharing app Vine turned 100 days old last week and according to new research it has proved to be quite the success.

Data from Unruly shows that five Vine clips are shared every second on Twitter and branded Vines are four times more likely to be shared than branded online videos.

It’s also interesting to note that weekends are the most popular time to share Vines and in most cases they are more popular than all the previous weekdays combined.

We’ve previously looked at fashion brands and football teams that have begun using Vine, as well as highlighting both good and bad uses of the platform.

How will Pinterest’s new analytics tool impact brands’ content strategies?

Once the preserve of hipsters and mums, Pinterest has just taken another step towards solidifying its status as a valuable channel for digital marketers by unveiling a free analytics dashboard.

The tool allows businesses to track who is pinning content from their website, the type of content that is proving to be most popular, and how people interact with the pins.

Product manager Cat Lee told Reuters that “the goal is really to help websites understand what content is resonating with people on Pinterest”.

But at the moment the tool appears to be quite basic, so how useful is it really for social media managers? And how will it impact brand content strategies? To shed some light on the new developments, I asked three social media experts for their opinions.

And if you want to learn more about Pinterest, check out our new Pinterest for Business Best Practice Guide.

How to move ‘beyond the like’

As we approach the end of Social Media Week, we caught the last session at Hearst with Beyond the Like for Lifestyle Brands with presentations by Richard Jones of EngageSciences, Eve Sangenito of Brandwatch, David St. John Tradewell of Econsultancy, We Are Social’s Robin Grant and Craig Hepburn, Global Head of Digital and Social for Nokia.

One of the biggest takeaways was an urge for marketers to look beyond sheer numbers and to look at who is engaging and what actions these lead to. Why blanket market to 50,000 fans when only 9,000 are actually bringing in the majority of engagement, shares and revenue.

Heinz reaches 11m people and adds 30k fans with Facebook product launch

When it comes to using social to create buzz around new products, Heinz and Cadbury are two of the brands to beat.

Cadbury now defaults to social for all its product launches, having previously used Google+ and Facebook to build excitement around its new Bitsa Wispa and Dairy Milk Bubbly bars.

And Heinz called on its Facebook community to help promote new variations on its Ketchup and soup products.

At Social Media Marketing 2012 last week We Are Social’s Tom Ollerton gave some insights into how Heinz generated buzz around the launch of its latest Five Beanz product.

The Heinz Beanz Facebook page has a highly engaged community of 150,000 fans that call themselves the Beaniez, with some even posting photos of their Heinz tattoos.

Bulmers uses Facebook timeline to showcase 125-year history

Much has been written over the past few days about the updates to Facebook’s brand pages, and how to utilise the timeline to showcase a company’s history.

Obviously the brands best placed to make the most of this are those with a history worth shouting about, which is why Manchester United has been highlighted as a good example of early best practice.

Tesco launches Facebook-based virtual fitting room

Tesco has launched a Facebook-based virtual fitting room, which has been created to help customers find the perfect size and fit when they shop for the brand’s F&F clothes online.

Developed by Metail, the service claims to be the only one on the market to offer personalised styling and size recommendations – and will be available for three weeks as part of a trial. 

Tesco launches first augmented reality programme

Tesco has today launched its first augmented reality programme that will allow customers to view 3D images of more than 40 products from the electronics and entertainment sections both instore or online.

Powered by augmented reality firm Kishino, people can use computer terminals now located in seven Tesco stores across the UK to scan a product code or Tesco Direct catalogue.