wearables

Seven big challenges facing healthcare marketers

Despite the fact that there are more ways than ever to target and reach audiences, marketers face numerous challenges. 

And perhaps few face the number of challenges that confront healthcare marketers.

Here are seven of the biggest that this group must contend with.

Are wearables failing? An early 2016 recap

Most people think wearables will be a big deal, but they’re not yet, and there’s the sneaky suspicion that we don’t quite understand their best use cases or ideal UX.

Here’s a roundup of some doom and gloom surrounding wearables in early 2016.

Prepare yourself for lots of pictures of hairy wrists…

Is the healthcare industry prepared for wearables?

Despite growing consumer adoption of wearable devices, one of the groups with the most to gain – the healthcare industry – is still largely ill-prepared to take advantage of the opportunity.

In an online survey we conducted in September in partnership with Ogilvy CommonHealth Worldwide and OgilvyRED, just 5% of respondents indicated that their organizations were “very prepared” to develop patient insight from emerging data sources like wearables.

What is the realistic future for wearables?

Wearables is a very tricky topic to discuss because hyperbole has skewed the conversation. 

Pronouncements about the future of technology might make agencies seem cool now, but they may end up with egg on their faces in 10 years when the picture is clearer.

What, realistically, is the near future for wearables?

Q&A: Ritesh Patel on the current transformation in healthcare marketing

Healthcare is undergoing a transformation unlike any it’s seen before. 

Driven by the perfect storm of technology, legislative changes and patient demands, the healthcare ecosystem of tomorrow will be vastly different from the one we know today.

To help understand the role marketing will play in this evolution of healthcare, I talked to Ritesh Patel the Chief Digital Officer of Ogilvy CommonHealth Worldwide.

Three key takeaways from our Mobile Experience Trends Briefing

Following Google’s ‘Mobilegeddon’ announcement earlier this year, creating a customer-friendly mobile experience has been at the forefront of many marketers’ minds. 

It was one of several key issues discussed at Digital Cream 2015, an exclusive invitation-only roundtable event where senior client-side marketers can learn from each other about the latest best practice, what’s working and what’s not.