web design trends

What does Conversion Rate Optimization mean for marketers in 2018?

Conversion rate optimization (CRO) is a hot topic among marketers, with strategies and best practices the subject of much debate.

Every year, Econsultancy publishes a report on the subject, surveying hundreds of ecommerce and marketing professionals to establish industry trends. Yet while the report offers extensive detail about how marketers increase conversions by improving marketing, websites and ecommerce journeys, new techniques are always emerging.

10 no-nonsense web design trends for 2018

Web design may be maturing, but it’s still subject to fads, fashions and whims. If we’re lucky, who knows, some trends might just be user friendly. So, what’s coming in 2018? Here are a few predictions… (And don’t forget that subcribers can download our User Experience & Interaction Design for Mobile & Web Best Practice […]

23 examples of duotones and colour filters in web design

Duotones were one of the trends we identified in web design for 2017.

I’ve rounded up 23 examples of websites using duotones (or sometimes gradients, colour filters or a classy monotone / grayscale).

There are various reasons these effects abound, notably allowing informational websites to use authentic photography without distracting from navigational elements or important copywriting.

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10 sensible web design trends for 2017

Why have I used the adjective ‘sensible’ in my headline, instead of something more click-worthy like ‘crucial’?

The answer is that web design trends in 2017 should be all about meeting the user’s needs.

Gone is the temptation to show off what the browser can do, in its place is a passion for proper design; form follows function.

Web design convergence: What? Why? And does it matter?

Have you noticed that website launches fail to suprise any more?

Of course, that’s because over the past 15 years, we’ve all seen as many websites as we’ve had hot dinners.

But it’s also because web design has been converging, thanks to the mobile trend, established interaction design patterns and also cultural conventions, as clients are influenced more by the crowd when deciding on their own approach.

I’m continuing to explore my web design predictions for 2016 in more detail, so let’s take a look at convergence.

10 ecommerce sites with grand product photography

As ecommerce sites become richer experiences designed to showcase products to their fullest, imagery is getting bigger and crisper.

A small product shot was once par for the course and is now underwhelming compared to those retailers at the forefront of ecommerce.

In our continuing look at web design trends for 2016 and beyond, I thought I’d showcase 10 ecommerce websites that use big and beautiful photography.

15 crucial web design trends for 2016 & beyond

Lots of publishers reveal their annual web design trends at the end of the year.

I thought I’d be different and conduct a meta-study, bringing you what I consider to be the most cogent predictions from across the web.

Hopefully that means this is the only trends post you’ll need this year. So, put your feet up and read on, as we explore the larger trends, to the finer detail.

26 inspirational web design resources to boost your creativity

As I am in middle of building my own website and drowning in never-ending design possibilities as well as unfathomable bits of CSS I thought I would share with you some inspiration.

These are sites and tools that I’ve been using either on a daily or weekly basis.