web marketing

Web analytics: stuck in a world of reporting

Web analytics is now seen as a standard part of the site owner’s tool box and the data it provides has become a staple of web marketing.  

However, the technology and approaches underpinning analytics are moving on, but the market is failing to keep up to speed with these changes. 

Three things you can do tomorrow to create sales

E3 sprouting ideasver wonder if emerging tools like Twitter and Facebook are just glorified ways to distribute coupons or links to white papers?  If you want
better results from emerging digital tools it’s time to change your expectations, and the way you practice web marketing. 

Here’s how to start improving results, tomorrow, in three easy steps.