web traffic

How can you predict next year’s website traffic?

Last week one of our enterprise subscribers asked about how best to estimate future traffic levels, and I thought I’d answer the question by way of a blog post. 

There are eight areas that I think you can focus on, to try to figure out whether traffic levels are likely to rise, fall, or stay the same.

I am thinking out loud here, so if you have any better methodologies then please leave a comment below!