Could travel sites like Airbnb be doing more with their content?

Airbnb offers a superior user experience to its more established competitors in the travel sector, according to a new report.

The research from Webcredible includes findings from a survey of 500 consumers, which found that 85% prefer to book their holidays online.

However it also shows that many travel sites still aren’t catering correctly for their customers, with 69% of respondents stating that they find it difficult to compare options and results, while a third (31%) feel they aren’t given enough information about their destination.

Airbnb was adjudged to deliver the best overall user experience thanks to its social integrations, wishlists, range of photos and use of personalisation.

Webcredible study strengthens case for ‘social customer service’

User experience company Webcredible has conducted what it calls a ‘Twindex Review’ into customer satisfaction with brands following the Christmas period.

The company looked at the top ten UK retailers according to traffic statistics from Hitwise, and analysed the last 450 replies to each retailer’s Twitter feed in the seven days after December 25th.

Boots tops multichannel retail report after huge rethink of customer care

Boots provides the best multichannel user experience, according to a new report, just a week after announcing a major overhaul in this area.

The retailer introduced a “massive shift” in the way it trains and rewards staff last week, with the focus moving from sales figures to customer care measures.

According to Webcredible’s 2011 Multichannel Retail Report, Boots offered the best overall experience, followed by M&S, Debenhams and Waterstones in joint second place.