website analytics

ROI from SEO: misunderstood, undermined and inaccurate

Businesses of all shapes and sizes are slowly coming round to online marketing and its benefits.

However, since the beginning of the global recession in 2008 the need to justify every penny spent on marketing has become more and more important as businesses try to claw back profit margins and reduce overheads.

Search engine optimisation (SEO) has for many businesses become one of the main focuses of their online marketing strategy.

Businesses are now investing tens of thousands of pounds into the industry every year, pushing the need for better analytical tools and more insight into ROI.

But how much do you really know about your search marketing campaigns?