website crash

Dixons’ website crashes due to sales traffic

Dixons’ annual sale got off to a bad start this morning when the website went offline due to a “high volume of visitors.”

One of the main aims of a sale is to drive increased volumes of traffic, so the outage suggests that Dixons failed to properly test and prepare its systems in the run up to the event.

And it’s not like the electronics retailer hasn’t had prior warning of this type of issue from other online retailers.