The shockingly high level of errors on large-company websites points towards immature web governance processes and a general over-reliance on content management systems (CMS) for quality control.
And yet, the levels of automation and sophistication possible in web governance have never been higher…
We recently conducted a survey examining the quality of web content on
the websites of large companies. A staggering 87% of the website owners polled admitted
there were likely to be a significant number of errors on the websites they
As any web marketer will tell you, this will have a significant knock-on
effect. Website errors seriously undermine the user experience, erode trust and
confidence, and impact return on marketing spend.