It’s widely accepted that minimising page load speed is good practice for ecommerce, to ensure visitors get a fast service and search engines don’t mark the webpages down for usability.
But what does this mean? What are the techniques you need to use to achieve this? And if you’re not technical, how can you make sense of the jargon to make sensible decisions?
In this blog, I look at the most common causes of slow page loads speeds, which will hopefully give ecommerce managers a useful starting place.
When I started out in ecommerce, I didn’t get this at all but i’ve spent time learning over the years to ensure that I know what questions to ask and what to look for.
You don’t have to grasp the detail of the technical implications to understand the essentials and that for me is something all ecommerce managers must master.