website review

Website competitive analysis and review: a guide for marketers

Apples & Oranges - They Don't Compare

Website competitive analysis is important, but it’s often done for the wrong reasons. In my opinion, there’s nothing better than measuring your progress against your own performance, plans or targets.

However, it’s inevitable that at some point during your marketing career you’ll be asked to complete a competitive analysis or review.

If you’ve been asked to review your website, or a client’s site then you’ll want to make sure you’re doing a good job.

Below, I’ve listed some hints and pointers for conducting a robust and efficient analysis, I hope you’ll find these useful.

Jaeger’s new website let down by drab colour scheme

Fashion brand Jaeger recently launched a new e-commerce site that it says will help “create a true multichannel experience both locally and internationally.”

It’s an important launch for Jaeger, particularly as it coincides with the Christmas rush.

But it’s also a major part of the brand’s plans for international expansion, as it has plans to expand its presence in emerging markets during 2013.

With this in mind I decided to see whether Jaeger’s new site, built in partnership with eCommera, is actually any good…