Website competitive analysis is important, but it’s often done for the wrong reasons. In my opinion, there’s nothing better than measuring your progress against your own performance, plans or targets.
However, it’s inevitable that at some point during your marketing career you’ll be asked to complete a competitive analysis or review.
If you’ve been asked to review your website, or a client’s site then you’ll want to make sure you’re doing a good job.
Below, I’ve listed some hints and pointers for conducting a robust and efficient analysis, I hope you’ll find these useful.