Monetising iPad apps: Daily Telegraph case study

In the digital age newspapers have been left in limbo as they face the dilemma of what business model to pursue online.

As we reported last week, some favour monetising their free content with online ads while other have opted for subscription models or paywalls.

Publishers also have to decide how to offer their content on iPad.

Most, including the Guardian, Times and Telegraph, charge for their iPad app and this model is also advocated by Johnston Press CEO Ashley Highfield.

Facebook fan CPAs rising: report

Facebook is an increasingly important tool for marketers, many of whom are purchasing ads on Facebook to drive consumers to their Facebook Pages.

Qualitatively, Facebook’s importance is hard to deny, but plenty marketers have largely struggled to quantify the costs and ROI associated with their Facebook marketing efforts.