Super apps: How the rest of the world is following in China’s footsteps
If you move in digital circles, have spent time in or have done business with China in the past five years, chances are high that you’ve heard of WeChat.
The best digital marketing stories in China: May 2019
This month’s roundup from the world of digital marketing in China brings us news on WeChat – from privacy fears to a study on the effects of social media detox. Elsewhere, we look at content trends on Douyin and the state of ad fraud. Tech-savvy users abandoning WeChat over privacy fears It’s unimaginable for the […]
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Crazy Rich Asians: How to build consumer relationships that deliver in China
China is proving an attractive proposition to many UK businesses.
Not only are tremendous success stories like Alibaba emphasising to British companies the opportunities and commercial success which is resident in the region, but as Brexit looms, seeking firmer footing and audiences overseas, especially those with strong economies, is an enticing prospect.
What common acquisition problems are marketers facing?
Econsultancy regularly goes ‘out into the field’ and hears what is on brand marketers’ minds.
The best Asia-Pacific digital marketing stats from July 2018
This month’s roundup include consumer attitudes to data privacy, figures that show how often Australian marketers must get sign off from their CEO, and mindblowing numbers from Pinduoduo and WeChat.
Here’s the best Asia-Pacific digital marketing stats from July 2018 (see the Internet Statistics Compendium for more)…
Chinese marketing trends in 2018: What Western brands need to know
With the largest middle class in the world, China is an attractive market for Western brands. However, brands face various challenges marketing in this dynamic and fast-changing market.
China has a unique digital landscape, consumers have distinctive purchasing behaviours and there’s intense competition between homegrown and foreign brands.
Five things all marketers should know about China in 2018
Once a digital backwater, China has become one of the main online markets for brands trying to drive growth globally in 2018.
What’s next for WeChat in 2018?
WeChat is commonly referred to as China’s ‘app for everything’.
Combining instant messaging, social networking, online shopping, mobile payments and more – there’s a reason why 902m people are logged in on a daily basis.
Understanding WeChat: An Overview of China’s Social, Payment and Messaging Giant
1. Introduction Launched in 2011, WeChat (Weixin (微信) in Mandarin) started off as a messaging app that has since evolved into a social networking and ecommerce behemoth. Widely popular in China, on average, WeChat boasts 902 million daily logged in users, with around 38 billion messages sent daily.[1] Starting as parent company Tencent’s mobile equivalent […]
China: Tips for marketers taking a new digital role in the country
Recently, I wrote a piece on what brands should take note of before entering the Chinese market.
However, brand marketers and advertising professionals have to do some preparation of their own before coming to China. Here are some tips for your consideration.
Has WeChat beaten Facebook to the enterprise?
Social media in the workplace has not been terribly successful.
Most professionals in Western countries have LinkedIn accounts, but for many it has become more of a job-hunting service than a work-based social network. And no other platform has even gotten close.
Eight Western brands running innovative campaigns on China’s WeChat
When reading about WeChat it’s impossible not to marvel at its popularity in China and the range of functionality it offers to both consumers and brands.
Western tech companies can only dream of delivering the same array of tools and features. While apps in the West tend to focus on doing one thing really well, WeChat can handle commerce, social networking, banking, and travel bookings, among other tasks.