China is proving an attractive proposition to many UK businesses.
Not only are tremendous success stories like Alibaba emphasising to British companies the opportunities and commercial success which is resident in the region, but as Brexit looms, seeking firmer footing and audiences overseas, especially those with strong economies, is an enticing prospect.
Econsultancy regularly goes ‘out into the field’ and hears what is on brand marketers’ minds.
This month’s roundup include consumer attitudes to data privacy, figures that show how often Australian marketers must get sign off from their CEO, and mindblowing numbers from Pinduoduo and WeChat.
Here’s the best Asia-Pacific digital marketing stats from July 2018 (see the Internet Statistics Compendium for more)…
With the largest middle class in the world, China is an attractive market for Western brands. However, brands face various challenges marketing in this dynamic and fast-changing market.
China has a unique digital landscape, consumers have distinctive purchasing behaviours and there’s intense competition between homegrown and foreign brands.
Once a digital backwater, China has become one of the main online markets for brands trying to drive growth globally in 2018.
WeChat is commonly referred to as China’s ‘app for everything’.
Combining instant messaging, social networking, online shopping, mobile payments and more – there’s a reason why 902m people are logged in on a daily basis.
1. Introduction Launched in 2011, WeChat (Weixin (微信) in Mandarin) started off as a messaging app that has since evolved into a social networking and ecommerce behemoth. Widely popular in China, on average, WeChat boasts 902 million daily logged in users, with around 38 billion messages sent daily.[1] Starting as parent company Tencent’s mobile equivalent […]
Recently, I wrote a piece on what brands should take note of before entering the Chinese market.
However, brand marketers and advertising professionals have to do some preparation of their own before coming to China. Here are some tips for your consideration.
Social media in the workplace has not been terribly successful.
Most professionals in Western countries have LinkedIn accounts, but for many it has become more of a job-hunting service than a work-based social network. And no other platform has even gotten close.
When reading about WeChat it’s impossible not to marvel at its popularity in China and the range of functionality it offers to both consumers and brands.
Western tech companies can only dream of delivering the same array of tools and features. While apps in the West tend to focus on doing one thing really well, WeChat can handle commerce, social networking, banking, and travel bookings, among other tasks.
This week’s digital news sees plenty from the world of social media, alongside a dose of alt-right controversy and some smashing results from China.
Elsewhere, we’ve seen gender updates from Tinder and a lovely Rube Goldberg recruitment video from AT&T.
Dive in.
Three out of every five people on Earth and more than half of the global internet population live in an Asia-Pacific (APAC) country.
With impressive numbers like this, it is likely that most in our industry will, at some point, face the challenge of marketing in the region.