Social media users in Western nations tend to be very precious about their favourite networks.
Witness the uproar when Facebook introduced the new timeline back in 2011, or the disbelief when Twitter dared to introduce blue lines linking related tweets.
We seem to be unwilling to accept that social networks should do anything other than the simple tasks for which they were originally designed, ignoring that fact that agility and innovation was what made these companies successful in the first place.
Instagram is perhaps the ultimate example of this, as it has become phenomenally popular despite the fact that all it does is share photos (admittedly it does that extremely well and I’m an avid user).
And I’d be interested to see the reaction if Instagram ever tried to drastically alter the interface or develop new functionality.