Weiden + Kennedy

Nike’s interactive video campaign lacks personal touch

Wieden + Kennedy NY has launched Nike Jordan’s newest shoe, the CP3.V, with a
180 degree interactive video.

The video puts you into the middle of a fast
break, the most chaotic situation in basketball, and allows you control what goes on around you.

Quick Controls Chaos, created for the Nike Jordan brand, allows you to choose which angle you view the game by sliding your mouse
across the screen. To capitalise on the chaos, you can click on any unusual action on the court to watch it played back in full.