In the ever-evolving realm of digital, email could almost be considered as an old school form of marketing.
However it’s still a hugely effective tool for driving traffic and sales, particularly when combined with personalised content and offers.
As such it’s a topic we frequently write about here on the Econsultancy blog with the posts often proving to be a good starting point for debate among our readers.
On one of my recent posts about mobile optimisation a commenter from Nordstrom suggested that I focus my efforts on reviewing how different brands handle transactional emails.
I promised that I would, but first of all I had to do some research to find out what she meant by ‘transactional email’.