welcome emails

Seven top tips for designing welcome emails

Welcome emails can achieve open rates of above 50%, so it’s vital that brands make the most of this valuable opportunity.

A good welcome email needs to set out what the consumer can expect from a brand’s messages and attempt to drive higher engagement by allowing the user to dictate the type and frequency of future emails.

It is also a great opportunity to try and capture more data about the consumer and nudge them towards a purchase.

A new UK Retail Email Benchmark Study from emailvision analysed the welcome emails from the UK’s top 100 e-tailers against key best practice criteria.