Wells Fargo

Can Wells Fargo’s new brand platform help it restore consumer trust?

Wells Fargo has paid a hefty price for its fake account scandal.

While the bank has fired more than 5,000 employees implicated in the scandal, clawed back $75m in compensation from executives it blamed for the fraud, and agreed to pay $110m to settle a class action lawsuit over its opening of more than a million unauthorized customer accounts, consumers apparently aren’t willing to forgive the company, at least not yet.

Wells Fargo scandal shows why banks are vulnerable to fintech startups

Wells Fargo, one of the largest and most prominent banks in the world, has been embroiled in a scandal in which thousands of its employees apparently engage in fraud.

The company, which was founded in 1852, has already paid $185m in fines over charges that it opened more than 2m deposit and credit accounts without the permission of its customers.

And investors have knocked more than $20bn in value off Wells Fargo’s market capitalization.

Wells Fargo turns to Amazon as a marketing channel

Amazon Prime is more than just a free shipping service.

The program, which was launched in 2005, now offers members access to everything from streaming video and music content to early access to special deals.

It’s also becoming a marketing and customer acquisition channel for other businesses.

All atwit over nothing?

Twitter’s all the rage right now. In social media and digital marketing circles, Twitter seems to be taking over the world.

I have a different perspective: it’s not. For all of Twitter’s growth, I believe it has yet to achieve what it needs to achieve to become a viable marketing platform for businesses.