The Five W’s of building an effective loyalty program

Imagine being able to visit a local business, ‘check-in‘ by taking a
picture proving you’ve made a purchase and receive rewards, including
points that can be exchanged for cold hard cash. Looking to cash in on
the rise of location-based services like Foursquare, a new service
called WeReward wants to bring that experience to the masses.

The pitch to business owners: we’ll get consumers to buy from you and
give you a way to reward them for their “patronage.” WeReward describes
its service as “a global loyalty program that you control locally.