WhatsApp

How brands are using WhatsApp for marketing

With 1bn users worldwide, WhatsApp presents a massive opportunity for marketers, enabling instant customer service and highly targeted marketing.  

Finding a balance between engaging and intrusive is not always easy, but since the platform updated its privacy policy last August, more businesses have been getting involved.

Will messaging apps be the next walled gardens?

WPP’s Sir Martin Sorrell believes that when it comes to walled gardens, “the more the merrier.” And it looks like he just might get his wish.

That’s because throughout the digital economy, walled gardens seem to be sprouting.

Instant messaging: An introduction to the future of communication

At Facebook’s F8 conference earlier this year, Mark Zuckerberg said “(Instant messaging) is going to be the next big platform for helping you connect with all kinds of services in new ways”.

When you bear in mind this is a man who spent the best part of $22bn buying WhatsApp, you can be pretty sure he’s going to be right.

But where is instant messaging heading and what does this mean for marketers?

The latest messaging app unicorn: India’s Hike

Global messaging powerhouses Facebook Messenger and WhatsApp face a new challenge from India, and it’s a big one.

When most people think of messaging in Asia, names like WeChat (China), Kakaotalk (Korea) and LINE (Japan) come to mind.